Best Betting Sites in the UK

When it comes to picking sports betting sites there is certainly plenty of choices online. We look in-depth at what you should be looking for in a bookmaker, researching, reviewing and rating the best betting sites to feature at The competition is stiff between the best online bookies, this is a good thing for the punter. The rival bet sites mean better odds and better offers. If you’re looking for free bets most betting sites in the UK offer some great incentives. For new customers, to betting sites the signup bonus or betting offer is possibly the most important factor. But there is more to it than that so we outline the things you should be looking at when opening an account.

How We Rate Bookies | Bookmaker ExtrasIn-Play BettingMobile BettingSupport & SecurityBetting Terms | FAQ’s

Best Betting Site offers

  • Acca Ins
  • Live Streaming
Bet £10 Get £30 Plus £10 Casino Bonus
* Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply
  • Acca Five Insurance
  • William Hill Plus Card
  • Longer 'Free Bet' Shelf Life
WillHill Bet £10 Get £30 in Free Bets
* New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.
  • Best Football
  • Request-a-Bet
  • Live Streaming
Open Account Offer Up to £100 in Bet Credits for new customers at bet365
* Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply
  • Insure your 5 Fold
  • Min Deposit £5
  • Best Football & Horse Racing
Bet £5 Get £30
* New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
  • Acca Edge 3+
  • Footy Accas
  • Big Racing Odds
Up to £100 in Free Bets
* New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
  • 5+ Acca insurance
  • Double Winnings Penalty
  • Golf Bets
£25 Welcome Offer
* 18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
  • Fantastic Virtual Sports
£40 Welcome Bonus
* 18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.
  • Cricket & Snooker
  • Money Back Channel 4
  • 5+Acca Ins
Bet £10 Get £30
* 18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. T&Cs Apply.
  • Acca Insurance
  • Football Jackpot
  • Cricket Betting
Bet £5 Get £20
* 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply
  • Bundesliga Special Code FOOTBALL40a
Bet £10 get £40 Code FOOTBALL40a
* New 18+ UK customers only. Register using the promo code FOOTBALL40a, deposit and place first bet of £10 on football (cumulative price evens+) in one bet transaction. First bet must settle within the Promo Period (00:00 14/05/20 - 23:59 24/05/20). £30 in Free Bets credited within 10 hours of bet settlement and expire after 7 days. Additional £10 in Free Bets only credited if first bet doesn’t win. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.
  • Up to 50% more winnings on 3+ selections
  • Wide range of markets
  • Leading in-play service
£30 in Free Bets
* New Customers Only. Customers will be awarded £15 in free bets and £15 in free spins for casino and Vegas once their first £30 qualifying bets on sports have been placed and then settled on the account. free Bets valid for 3 days and free spins valid for 7 days. 18+ T&Cs Apply
  • Saturday Free Bet Club
  • Multiple Insurance
  • Best Odds Guaranteed
£10 First Bet Insurance
* £10 First Bet Insurance: First losing first settled real money single bet £10+ at odds of Evs+ (Multiples each 2/5+) qualifies. Credited within 24 hours of bet settling, 14 days to use. Stake not included in returns.
  • Quinnbet Club
  • Football Free Spins
  • Up to 60% Accumulator Bonus
Bet 10 Get £10 Free Bets plus 10 Free Spins
* QuinnBet's Loyalty Promotion and Quarterback you can get a Sportsbook Free Bet plus a Guaranteed Casino Bonus every week when your account is Up, or 25% of Sportsbook/Casino losses back as a Free Bet/Casino Bonus when your account is down.
  • Acca Bonus 5+
  • Acca Boost 5+
  • Beaten by a head
50% up to £50
* New customers only, Min deposit £10 (UK Credit/Debit cards only), Max bonus amount £50, Deposit using bonus code “MB50” Deposit and bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winnings becoming withdrawable Winnings accumulated from real money bets may be withdrawn at any time Bonus is valid for sports betting only.

How We Rate Each Bookmaker

Currently, there are over 30 bookmakers on our list. Each one evaluated and given an overall rank. We feature only betting operators that hold a UK license which goes hand in hand with all the necessary data protection requirements. We’ve divided the reviews into categories. This ensures that all aspects of a betting site are accurately reviewed and it makes for a good comparison between different sportsbooks.

Questions such as how the betting markets and odds compare are essential to the user, along with options such as in-play betting and live-streaming. The mobile site and a variety of promotions will also be important for punters. Payment options, support and security too. We judge betting sites old and new with these individual features and play them against each other.

  • Sports Markets
  • Welcome Bonus
  • Best Odds
  • Betting Site Usability
  • Security
  • Mobile Betting
  • In-Play Betting
  • Extra Benefits and loyalty
  • Deposit & Withdrawal
  • Customer Support

Betting Sites and Sports Markets

We check the number of sports available to place a bet on. It’s not just a case of a home, away, draw, win or lose. The best bookmakers offer hundred’s of markets on sporting events.

Each bookmaker can offer a particular sport for which they offer better value odds on. In many cases, which bookie aggregates the best in a specific area is subjective and reliant on the needs of an individual punter. Many people prefer certain sports so it is hard to pick a comprehensive number one

The most popular sport of course and the one that attracts the most in betting revenue. Most people support a team they want to back. As a result, you’ll find football top of every betting site. Almost all of those featured offer a selection of worldwide football, top and lower leagues.

Horse Racing
Full daily coverage of horse racing at the top bookmakers. Horse racing bets every day all over the world, you’ll be spoilt for choice.

The thrill of a quick dog race is full of excitement and even more so when you have a bet on the action.

Golf is a slow build and usually reaches an exciting climax which can attract a lot of betting activity particularly on the final day of a tournament. Golf gets a bad press sometimes because like cricket it takes time to build. We put together the list of best golf bookies

Another sport which attracts high-value betting activity

Lesser-known it the UK but basketball holds huge value to the bookies in terms of betting

Formula 1
Limited season betting in which events occur but good betting options available

Like golf a slower build but plenty of bets to place during the course of a test match or short over games.

Rugby is one of the top sports in the UK, particularly for English punters.

Favoured bookmakers that offer the best odds on snooker betting.

Betting Sites FAQ

The UK has some of the best betting sites in the World. The likes of bet365, Ladbrokes, Betfred and Coral are very popular and offer an excellent product and service.
Both teams to score offers odds around even money which means you don't need to find too many selections to make an acca that pays out big odds.

Bookmakers Terms of Free Bets

When signing up to top betting sites, the first thing many punters will see is the welcome offers or bonus bet. As a result, it is one of the most important factors when assessing bet sites. Generally, there are terms and conditions that need to be adhered to. Here are some key factors to look for:

  • Wagering requirements if any
  • Minimum deposit
  • Time limit to claim the bonus – Validity Below 7 Days is not good
  • Number of qualifying bets needed
  • Excluded sports from the bonus
  • Minimum odds to place your free bet
  • Min and max stake
  • Withdrawal Restrictions

What Betting Sites Offer

All the best betting sites we feature have developed their sites over time and have attractive designs and easy to navigate menus. It’s in their interest to make it as easy as possible to ‘place your bets. Things they strive to include:

  • User-experience – Easy to Navigate
  • Betslip in a low amount of clicks
  • Live Streaming Available
  • Slow pages
  • Clear Menus

Best Mobile Betting Sites

Betting on the go has transformed the world of sports betting. It’s vital for the best online betting sites to offer a mobile betting version of their site or a streamlined app. In the present day, a bookmaker won’t survive without capturing the mobile betting world. All of the betting sites we feature perform remarkably well and have been adapted for iOS and Android operating systems. The gambling arena is turning to mobile. Whatever you can do on the desktop you can now pretty much do on your smartphone and that goes for live streaming as well. The big-name bookies are focusing on mobile as the future.

In-Play Betting Sites

In-play and live-betting are one of the discoveries that have also helped online sports betting to catch-on. It’s a massive part of it, that we devote an entire live betting page to it. The thrill of quick-fire betting whilst the action is taking place, especially on tv or even if you are at the actual game, match, placing a bet and winning all in real-time adds to the fun. Again, it’s rare to find a betting site that does not have a full live section. Things to watch out for are that market selection and types of bets are similar to the pre-match betting markets. A good bet site updates minute by minute to reflect the changes in events. Any top bookie worth their sort does this.

Live Betting and In-play checklist;

  • Updated Daily
  • In-Play Section
  • Stats and Infographics for each game, event, tournament
  • Plenty of betting markets
  • Livescore or Stats

In-play betting is one of the major sources of income for UK betting sites. They put much emphasis on it and as a result, you need to choose the bookmaker you sign up with has all the options you need.

Customer Support – Live Chat, E-Mail & More

It might not be at the forefront of most punters’ minds, never the less the quality of the customer service offered at the best betting sites will be very good with live chat and 24-hour service. Punters can access whenever they need it. Not all lesser-known betting sites will offer it, the ones we feature will.

Betting Site Security

As mentioned before if a site is licensed in the UK it will mean they have passed all security requirements. Security is paramount for each betting site, there are strict penalties for security breaches.

FAQ Section Betting Sites

Who is the biggest betting site in the UK?
Currently, the biggest betting site in the UK is Bet365. They offer a fabulous overall package and feature prominently on our list of best sites in the UK.

Which betting site offers the best odds?
UK betting sites vary depending on the sport. Check out our bookmaker reviews for who performs best in sports type.

Which is the most trusted betting sites?
The sites that follow the legal requirements of the UKGC, and are the ones you should bet with. Every site needs to be fully licensed and all our featured sites are. You can trust all the sites here.

Which UK betting site is best?
The good thing is that most of them offer free bets to new customers which means you can try before you buy. The more options you trial the better overall knowledge you will gain.

Are betting sites in the UK legal?
All of the sites that have a UKGC license are all fully trustworthy

How to betting sites store your information?
All betting sites featured on use full security SSL encryption and responsible gambling support. These are fundamental to keeping your personal details safe.

Which betting site is the most popular in the UK?
There are many popular betting websites in the UK such as bet365, William Hill, Ladbrokes, Betfred and Coral. They perform well in our reviews and many have shops on the high street.

What is the best sport to bet on an online betting site?
In the UK, football betting is by far the most popular market. Most bookies offer at least 30 sports for you to bet on.

What extra betting offers do bookmakers give?
Many of the best betting sites have extra offers and features for the customer. Things such as live streaming, acca insurance, esports betting and virtual sports are great add-ons that can enhance your experience.

The UK Has All of the Top Betting Sites

Gamblers in the UK and IRELAND can enjoy very well regulated betting activity. It’s a fully licensed business, with some of the best bookies in the world. It’s great for the punter and means there is a lot of competition competing for your business. You can’t go wrong with any of the online sportsbooks we have reviewed. If you want to claim a bonus, click thru to any of the betting site via this website. We update this site on a regular basis. It’s a constantly changing market.

Please gamble responsibly.

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